A little bit about ila Security (from their website)
ila Security was launched in 2008, a joint collaboration with global communications agency BBH, whose clients include Audi, British Airways and Lynx/Axe. Its creation addresses what was a significant gap in the global market in the area of stylish female safety and personal security accessories.
A 2010 YouGov/Glamour magazine survey reveals that 68% of women are seriously concerned about their personal safety – and the same women also want to look stylish and fashionable. In response to this need, ila Security provides a must-have range of accessories that are chic, feminine and versatile.
Because when it comes to safety and style, there shouldn’t have to be a compromise.
When I found out that I was going to get the chance to review the ila Dusk Personal Alarm and the ila Pebble Keyring Alarm from Ila Security I was really excited. Adding the ila Dusk Personal Alarm to my purse, not only adds a really cute fashion accessory but also a personal alarm on hand and ready for any threatening situation. Once activated (by pulling the chain) the ila Dusk Personal Alarm omits an ear-piercing 130Db female scream that research has shown others are more likely to respond to than a traditional alarm, as well as disorientating an attacker. I love the look of this alarm, it's really cute an no one would suspect that this is a personal alarm. It's lightweight, yet feels very durable with a smooth, sleek design. The battery has a 3 year holding life when un-used, and the scream is easily silenced by replacing the pull pin.